selfridges
retail design
We were selected to design the Technology and Audio Visual department ‘Tekzone’ at Selfridges. The main elements were state of the art home experience areas, a bespoke colour adaptive LED lighting matrix, and a central VM area for the world's latest tech to shine. The scope of the project also included the design of all the fixtures within the department.
project outcome
The colour adaptive LED lighting matrix is now synonymous with Tekzone. It was designed to frame and pull the eye into the department as well as adding energy and fun to the space. The design for the product displays is neutral, understated and well spaced which enables the products to stand out and allow customers the space to browse.
“… it was clear that the team had the experience, capability and vision which ensured the projects ran smoothly and efficiently. We are so grateful for the care and focus that they gave us from beginning to end.”
- Selfridges